Hip Hop, Health, and Human Papilloma Virus (HPV): Using Wireless Technology to Increase HPV Vaccination Uptake

Abstract 

National incidence rates of cervical cancer are disproportionately higher in African-American women, and cancers related to human papillomavirus (HPV) infection impose an enormous health burden of over $3.7 billion annually. Current efforts to use Hip Hop culture to address health disparities include disease prevention and health promotion. The use of Hip Hop cultural cues for HPV vaccination uptake and education was developed through an interdisciplinary collaboration. Interventions that incorporate youth values and beliefs are needed to reduce an escalating HPV infection trajectory. Prior research has shown that Hip Hop music has a significant influence on the sexual attitudes and behaviors of African-American emerging young women, providing a context within which to prevent risky behaviors. The current study examines the efficacy of a Hip Hop-based HPV vaccination uptake feasibility project that integrates wireless technology among African-American female college students. Findings suggest that cultural relevance of Hip Hop to the lives of young African-American women increases the acceptability of transmitted health messages. Discussion is centered on implications of wireless technology and Hip Hop as a viable approach to increase HPV vaccination, and a formal randomized control trial is planned.

Keywords:  HPV vaccine , Hip Hop culture , healthcare disparities , theory of reasoned action , wireless technology